Gong

Connect Gong to analyze your sales calls with AmpUp

Connect Gong to AmpUp to import your call recordings and transcripts. AmpUp’s AI agents will analyze your sales conversations to provide personalized coaching, identify winning behaviors, and help every rep perform like your best.

Prerequisites

Before connecting Gong, ensure you have:

Gong admin access or Technical Admin role

API access enabled in your Gong instance

AmpUp admin access for your organization

Gong Client ID and Client Secret (see Create a Gong App below)

These credentials are required to establish a secure link between Gong and AmpUp. Once connected, your data will be encrypted in transit and at rest, and synced periodically to keep AmpUp up to date with your latest calls and transcripts.

Create a Gong App

Before connecting Gong to AmpUp, you’ll need to create a Gong app to obtain your Client ID and Client Secret.

You must first complete the Gong partnership process and obtain a Gong Sandbox environment before you can create an app.

1. Navigate to Admin Center > API

   Log into your Gong account and go to the Admin center. Under the Ecosystem section, click API.

   
2. Fill in app details

   On the Create Your Gong Integration page, fill in the following fields:

   

   Field	Value
   Name	AmpUp (or your preferred app name)
   Description	AmpUp integration
   Short Description	AmpUp integration
   Small App Logo	Upload the AmpUp logo below (svg, jpg, or png — 64x64px)
   Upload Icon	Upload the same AmpUp logo below (svg, jpg, or png — 200x300px)

   Use this logo for both fields:

   
3. Configure OAuth and app fields

   Scroll down and fill in the remaining fields:

   

   Field	Value
   Redirect URI needed for the OAuth Authorization Code Flow	https://api.withampersand.com/callbacks/v1/oauth
   Link to your integration’s “Privacy Policy” page	Your company’s privacy policy URL
   Link to your integration’s “Terms & Conditions” page	Your company’s terms and conditions URL
   Link to your integration’s Help Article	Your company’s help/documentation URL
   Link to page in your integration where authorization process begins	The URL where users initiate the Gong connection in your app
   Emails of contacts in your organization	Your team’s contact email (e.g., [e-mail])
   Domains	Your application’s domain (e.g., https://app.yourcompany.com/)

   Leave iFrame Integration and Link Personalization toggles off unless you have specific needs for them.

4. Add required scopes

   Add the following scopes to your app:

   api:calls:read:basic
   api:calls:read:extensive
   api:calls:read:transcript
   api:calls:read:media-url
   
5. Copy your credentials

   Once the app is created, copy the Client ID and Client Secret from the app settings page. You’ll need these when connecting Gong in AmpUp.

What Data Syncs

From Gong to AmpUp

Data Type	Description
Call Recordings	Audio/video recordings of your sales calls
Transcripts	Full conversation transcripts with speaker labels
Call Metadata	Duration, participants, date, title
Participants	Names, emails, roles (internal vs external)
Trackers	Gong tracker mentions and alerts
CRM Links	Associated accounts and opportunities

AmpUp processes calls recorded in the last 90 days during initial sync. New calls sync automatically within minutes of being processed by Gong.

Connect Gong

1. Navigate to Integrations

   In AmpUp, go to Settings → Integrations → Gong.

2. Enter Provider Credentials

   Click the Connect Gong button. AmpUp will prompt you to enter the Client ID and Client Secret from the Gong app you created above. AmpUp securely stores these credentials and uses them to establish the OAuth connection.

   
3. Authorize with Gong

   After entering your credentials, you’ll be redirected to Gong. Sign in with your admin credentials and authorize AmpUp.

4. Authorize AmpUp

   Review the permissions and click Authorize to grant access.

   AmpUp requests the following permissions:

   • Read calls and recordings
   • Read transcripts
   • Read users and teams
   • Read CRM associations
5. Select Teams (Optional)

   Choose which teams’ calls to import. By default, all teams are included.

6. Initial Import

   AmpUp will begin importing your Gong calls. This typically takes 2-6 hours depending on call volume.

Configuration Options

After connecting, you’ll see the field mapping interface where you can configure which call data syncs from Gong.

Team Filtering

Control which teams’ calls are imported:

1. Go to Settings → Integrations → Gong → Teams
2. Toggle teams on/off to include or exclude their calls
3. Changes apply to new calls going forward

Call Type Filtering

Filter which call types to import:

Call Type	Default
Scheduled Meetings	✅ Included
Instant Calls	✅ Included
Internal Calls	❌ Excluded
Demo Calls	✅ Included

Historical Import Range

Choose how far back to import:

• 30 days - Fastest import, recent calls only
• 90 days - Recommended balance of history and speed
• 1 year - Comprehensive history, longer import time

How AmpUp Uses Gong Data

Once connected, AmpUp’s AI agents analyze your Gong calls to provide:

Call Coaching

Ben analyzes each call and provides specific, actionable feedback on what went well and what to improve.

Pattern Recognition

Identify winning behaviors across your top performers and scale them to the whole team.

Meeting Prep

Alex uses past calls with an account to prepare reps for upcoming meetings.

Practice Scenarios

Maya creates roleplay scenarios based on real objections from your calls.

Sync Status & Troubleshooting

Check Sync Status

View your sync status at Settings → Integrations → Gong → Sync Status.

Status	Meaning
✅ Connected	Integration is active
🔄 Importing	Historical import in progress
✅ Live Sync	Real-time sync active
⚠️ Delayed	Sync backlog, processing
❌ Error	Connection issue

Common Issues

Calls not appearing

• Ensure the call has finished processing in Gong (can take up to 2 hours)
• Verify the team/user is included in your sync settings
• Check that the call type is not filtered out

Missing transcripts

• Transcripts are only available for calls with clear audio
• Non-English calls may have limited transcript support
• Very short calls (under 1 minute) may not be transcribed

Authorization errors

Your Gong admin may need to approve the integration. Check with your Gong administrator if you see permission errors.

Slow initial import

Large call libraries take time to import. The integration will process calls in chronological order, newest first.

Disconnect Gong

To disconnect the integration:

1. Go to Settings → Integrations → Gong
2. Click Disconnect
3. Confirm the disconnection

Disconnecting stops new calls from syncing. Previously imported call data remains in AmpUp unless you request deletion.

FAQ

Does AmpUp replace Gong?

No. AmpUp complements Gong by adding a personalized coaching layer. Continue using Gong for call recording and basic insights. AmpUp adds AI-powered 1:1 coaching.

Can I connect multiple Gong instances?

Enterprise plans support multiple Gong instances. Contact [e-mail] for setup.

How quickly do new calls appear?

New calls typically appear in AmpUp within 15-30 minutes of being processed by Gong.

Is my call data secure?

Yes. All data is encrypted in transit and at rest. AmpUp is SOC 2 Type 2 certified. We never share your data with third parties.