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Connect AmpUp’s sales meeting analysis platform to any MCP-compatible AI assistant. Manage accounts, deals, and meetings — upload call recordings, get AI-powered analysis, generate pre- and post-meeting briefs, and sync everything to your CRM — all from a natural language conversation.

Prerequisites

An active AmpUp account
An MCP-compatible AI client (e.g., Claude, Cursor, Windsurf, or any MCP host)

Capabilities

Accounts & Deals

Create, search, update, and manage your sales pipeline

Meeting Analysis

Upload recordings, trigger AI analysis, and review scores and feedback

Meeting Briefs

Get pre-call preparation and post-call outcomes, follow-ups, and CRM notes

CRM Sync

Push accounts, deals, notes, and tasks to HubSpot or Salesforce

Setup

1

Find AmpUp in your MCP client

Open your AI assistant’s MCP connector settings and search for AmpUp.
Connectors settings showing AmpUp available to connect
2

Connect your account

Click Connect — you’ll be redirected to sign in with your AmpUp account (Google, email/password, or SSO).
3

Configure tool permissions

After connecting, you can configure which tools the assistant is allowed to use. Read-only tools are enabled by default.
AmpUp connector showing tool permissions with read-only and write tools
No API keys or manual configuration required.

Authentication

AmpUp uses OAuth 2.0 (authorization code flow with PKCE). When you connect:
  • Your MCP client redirects you to AmpUp’s login page
  • You sign in with your existing AmpUp credentials
  • A secure token is issued — the AI assistant never sees your password
To disconnect, remove AmpUp from your MCP client’s connector settings.

Usage Examples

Review a recent meeting

Prompt:
Show me the analysis for my most recent meeting with Rivian
AmpUp finds recent meetings matching “Rivian” and returns the full analysis — overall score, metric breakdowns (discovery quality, objection handling, etc.), key moments with timestamps, and a link to the meeting in AmpUp.

Prepare for an upcoming call

Prompt:
I have a call with ThoughtSpot tomorrow. Help me prepare.
AmpUp retrieves the pre-meeting brief with deal context, attendee backgrounds, objectives, competitive intel, previous meeting summaries, and open action items.

Log a deal update after a call

Prompt:
The meeting with Acme went well. They want a proposal by Friday. Add a note to the deal and create a follow-up task.
AmpUp finds the Acme deal, adds a CRM note with the update, creates a follow-up task with a Friday due date, and suggests advancing the deal stage to “Proposal.”

Upload and analyze a call recording

Prompt:
Analyze this meeting recording [attaches file]
AmpUp uploads the recording and triggers its analysis pipeline — transcription, scoring, and feedback generation. Once complete, you get a summary, scores across your configured methodology, and actionable coaching feedback.

Search across your pipeline

Prompt:
Which deals are in the negotiation stage? Show me the ones with meetings in the last 2 weeks.
AmpUp searches your pipeline by stage and filters for recent meeting activity, giving you a summary of deals with amounts, close dates, and latest call insights.

Available Tools

Read Operations

ToolDescription
Get Current OrgView active organization and workspace summary
List OrganizationsSee all orgs you have access to
List AccountsSearch and browse accounts
Get AccountFull account details
List OpportunitiesSearch and filter deals
Get OpportunityFull deal details
List MeetingsSearch meetings with filters
Get MeetingMeeting overview with analysis
Get Meeting TranscriptFull verbatim transcript
Get Transcript ExcerptVerbatim quotes for a time range
Get Pre-Meeting BriefPreparation context before a call
Get Post-Meeting BriefOutcomes and follow-ups after a call
Get Analysis ConfigCurrent analysis methodology
Check Processing StatusTrack upload/analysis progress

Write Operations

ToolDescription
Create AccountCreate a new company record
Update AccountModify account details
Create OpportunityCreate a new deal
Update OpportunityModify deal details
Change Opportunity StageAdvance or change deal stage
Update MeetingModify meeting metadata
Run Meeting AnalysisTrigger AI analysis on a meeting
Generate Pre-Meeting BriefCreate preparation brief
Generate Post-Meeting BriefCreate outcomes brief
Upload FileUpload a recording or document
Add Note to OpportunityLog a CRM note on a deal
Add Task to OpportunityCreate a CRM task on a deal
Add Note to AccountLog a CRM note on an account
Add Task to AccountCreate a CRM task on an account
Sync Account to CRMPush account to HubSpot/Salesforce
Sync Opportunity to CRMPush deal to HubSpot/Salesforce
Delete EntityRemove an account, deal, or meeting
Switch OrganizationSwitch to a different org

Privacy & Security

  • SOC 2 Type 2 certified — encryption at rest and in transit
  • AmpUp collects only the data necessary to provide meeting analysis
  • No conversation data from the AI assistant is stored by AmpUp
  • Full privacy policy: ampup.ai/privacy-policy
  • Security details: ampup.ai/security

Resources

Support